Emirates’
focus on meeting and exceeding customer expectations both in the air
and on the ground were recognized yesterday with four accolades at the
Business Traveller Middle East 2017 Awards.
At
a ceremony attended by key travel industry executives, Emirates was
crowned “Best Airline Worldwide”. It was also named “Airline with the
Best First Class”, “Airline with the Best First Class Lounge” and “Best
Frequent Flyer Programme”.
Adel
Al Redha, Emirates’ Executive Vice President and Chief Operations
Officer, said: “Our customers are at the heart of our brand. In every
step of the customer’s journey, we thoroughly and regularly examine the
product to achieve a high level of customer care. Providing a truly
memorable experience is about continually innovating across our product
and offering a personal touch and a warm welcome. Moreover, our Skywards
accolade solidifies the programme’s standing as an industry-leading
loyalty programme that offers Emirates customers value through
exceptional privileges and benefits. We are honoured to be recognized
for our efforts by Business Traveller Middle East’s readers.
I
would like thank our team and attribute this award to our dedicated
staff who are the pillars behind every achievement and award we
receive.”
Emirates
invests continually in product developments and service enhancements.
In the past year, the airline’s on-board enhancements include: newly
designed Business Class seats, re-designed amenity kits for First and
Business Class passengers, environmentally sustainable blankets and
interactive augmented reality amenity kits for Economy Class passengers,
and regular updates of its range of onboard toys for young flyers. The
airline also continues to lead on the in-flight entertainment front with
a broad choice of over 2,600 channels on its ice system.
On
the ground, Emirates completed a US$ 11 million makeover of its
Business Class Lounge at Concourse B in Dubai International Airport, and
expanded its global network of dedicated lounges with the opening of
its newest Emirates Lounge in Cape Town International Airport.
Emirates
Skywards, the airline’s loyalty programme, last year launched
Cash+Miles, enabling members to redeem flights using a combination of
cash and Skywards Miles, regardless of their membership tier. Emirates
also introduced “pay-per-visit” lounge access, enabling Emirates
Skywards members and their guests travelling on Emirates to enjoy the
airline’s First and Business Class lounges at Dubai International
Airport and abroad.
For
corporate customers, Emirates launched a revamped Emirates Business
Rewards programme to provide greater value, including easier Miles
redemptions and upgrades even on last minute bookings.
Today,
Emirates Skywards has 14 airline partners including strategic
partnerships with Easyjet and Qantas, offering member access to one of
the world’s largest networks of global travel destinations. The
programme also has 24 hotel partner brands covering nearly 20,000
properties worldwide.
Earlier
this month, Emirates was recognized as the ‘Best Airline in the World’
at the TripAdvisor Travellers’ Choice Awards for airlines. The award was
based on thousands of reviews Emirates received from the TripAdvisor
community over the past twelve months. Emirates was the most positively
reviewed airline in the industry over that period of time.
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