Sheikh
Majid Al Mualla, Emirates’ Divisional Senior Vice President Commercial
Operations, Centre; Dave Roberts, LA Dodgers manager; and Adrian Gonzalez, Los
Angeles Dodgers first baseman today at the Dubai Little League announcement
Emirates and the Los
Angeles Dodgers have today announced the sponsorship of the Dubai Little League
Divisional Teams, which will go by the name of the Dubai Dodgers. Emirates and
the Los Angeles Dodgers will also inaugurate the Emirates Airline Dubai Little
League Park which will become the home of the Dubai Little League.
The announcement was revealed today at a press conference led
by Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President
Commercial Operations, Centre; Dave Roberts, LA Dodgers manager; and Adrian
Gonzalez, Los Angeles Dodgers first baseman. Dave Roberts was recently voted as
Sporting News National League Manager of the Year and was also voted by the
Baseball Writers’ Association of America as the National League Manager of the
Year.
The sponsorship underscores the airline and the Los Angeles
Dodger’s commitment to grassroots development of baseball in Dubai and the UAE.
Emirates and the Los Angeles Dodgers will commit to financial support,
equipment, and uniforms to nurture the talent of the 500 players in different
divisions at the Dubai Little League. The support will also ensure that
Emirates Airline Dubai Little League Park’s fields and facilities are kept in
pristine condition. The sponsorship will give Emirates onsite brand visibility
and the ability to run on-ground promotions.
The Emirates Airline Dubai Little League Park will be
inaugurated on the 16th of December and a kid’s clinic will be run by the Los
Angeles Dodgers. There will also be autograph signings with the team. In addition,
a friendly game between the Dubai Dodgers and another team will take place.
Sheikh Majid Al Mualla, Divisional Senior Vice President
Commercial Operations, Centre remarked on the upcoming commitment: “We see our
partnership with the LA Dodgers and today’s announcement as an opportunity to
connect with baseball fans in our home, the UAE. Through our focused
collaboration with the legendary Los Angeles Dodgers team, we are now able to
develop baseball at the grassroots level through the Dubai Little League
baseball teams. We are committed to supporting sports amongst youth in Dubai.
We hope that young players enjoy the positive experience that the sport has,
including the appreciation for the values of hard work, teamwork, discipline
and fair play. We also hope to capitalise on the Los Angeles Dodger’s
experience in extending player mentoring through clinics and other activities.”
“The Los Angeles Dodgers are extremely proud to join our
exclusive airline partner, Emirates Airline, to further the growth of baseball
among the youth of Dubai,” said Michael Young, Senior Vice President, Corporate
Partnerships. “The Dodgers have always been at the forefront of pioneering the
great game of baseball internationally and it’s great to do so with our
partner, Emirates Airline. Dodger Manager Dave Roberts and All-Star first
baseman Adrian Gonzalez are genuinely excited to join us in dedicating the
Emirates Airline Dubai Little League Park and working with these young adults
to become committed players and ambassadors of baseball. We look forward to
further opportunities with Emirates Airline in promoting our great game and our
historic partnership with the worldwide leader in commercial aviation.”
Dubai
Dodgers with Sheikh Majid Al Mualla, Dave Roberts and Adrian Gonzalez. Today’s
sponsorship announcement underscores the airline and the Los Angeles Dodger’s
commitment to grassroots development of baseball in Dubai and the UAE. Emirates
and the Los Angeles Dodgers will commit to financial support, equipment, and
uniforms to nurture the talent of the 500 players in different divisions at the
Dubai Little League.
John Fekete, President of the Dubai Little League commented:
“The objective of the Dubai Little League is teach our 500 players the
fundamentals of baseball and foster a team environment that gives them the
opportunity practice good sportsmanship and we have no better partners than the
Los Angeles Dodgers and Emirates Airline to help us achieve these goals. We are
thrilled that our youth will have the opportunity to enhance their skills
through the mentorship of some of the most respected players in Major League
Baseball and we are looking forward to more visits from the Los Angeles
Dodgers.”
Emirates partnership with the Los Angeles Dodgers began in
February when it signed a five year deal as the Official Airline Partner of the
six-time World Series Championship and 21 time National League pennant team.
Under the agreement, Emirates will have home plate and foul pole signage, an
Emirates hospitality lounge, in-game activations, occasional ceremonial first
pitches and fan appreciation activities.
About the Los Angeles
Dodgers:
The Los Angeles Dodgers franchise, with six World Series
championships and 21 National League pennants since its beginnings in Brooklyn
in 1890, is committed to a tradition of pride and excellence. The Dodgers are
dedicated to supporting a culture of winning baseball, providing a first-class,
fan-friendly experience at Dodger Stadium, and building a strong partnership
with the community. With the highest cumulative fan attendance in Major League
Baseball history, and a record of breaking barriers, the Dodgers are one of the
most cherished sports franchises in the world.
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