Xiaomi, the world's fastest smartphone maker has
established a strong presence in the Nigerian market, with the roll out
of the Redmi 2 and Mi 4 into the market. MIA Group confirmed the
launching of the two Xiaomi iconic smartphones in Nigeria, following the
initial launch on the Jumia platform.
Valued at $45 billion, Xiaomi has now positioned
itself among the smartphone giants of this world, becoming the world’s
fifth-largest smartphone maker in just five years. It creates high-
quality smartphones with remarkable software at amazing prices.
MIA Group intends to take Nigerian consumers by
storm in this market of immense opportunities: 30% of the 140 million
phone subscribers in Nigeria own a smartphone, and smartphone sales for
2015 are expected to reach 12 million.
Tech fans and connoisseurs will surely appreciate
Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel
camera, which comes for an entry-level price. Xiaomi’s flagship phone,
Mi 4, has a gorgeous design with a precisely engineered stainless steel
frame. It comes with a 5” IPS Full HD display that is incredibly sharp, a
13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP
camera for great selfies. With its excellent price- quality ratio, Mi 4
will surely appeal to users in Nigeria.
RJ van Spaandonk, President of MIA Group, the
distribution group for Xiaomi in Africa stated: “We see Nigeria as a key
country for smartphone growth and we are excited to offer consumers in
Nigeria Xiaomi’s high-quality smartphones at amazing prices.”
At a media demonstration event for the Mi 4 and
Redmi 2 , Rutger-Jan Van Spaandonk, Chairman Of MIA said “Everybody
thinks they are using a smart phone, but the question that should be
asked is: how smart is your smart phone? To be able to tell the quality
of every smart phone in the market, to all, he recommended a handy
antutu benchmark app that reveals products specs and durability.
AnTuTu Benchmark is a comprehensive Android
Benchmarking application. It includes "Memory Performance", "CPU Integer
Performance", "CPU Floating Point Performance", "2D 3D Graphics
Performance", "SD card read-write speed", "Database IO" performance
testing.
He reiterated, “ most Nigerians are taken away by
the body features, screen size and shape of the mobile device but with
antutu benchmark app, buyers would be able to know the genuineness and
uniqueness of their device. In order to properly evaluate the worth of a
phone and confirm how smart it truly is, buyers have to look at both
the body and mind of the phone.”
For example, navigating through the info column
of antutu app on mobile device, buyers would find out that for almost
every smart phone sold below N30,000 in Nigeria, most vital sensors
(direction, G-sensor, light, e-compass, gyro, temperature, pressure,
linear acceleration, rotation vectors) are not available.
On what to look out for while purchasing a mobile
device RJ, advised Nigerians to be vigilant and stop wasting money but
take note of special features like Density, Chipset, internal memory and
camera.
Density (PPI), does a lot in terms of enhancement
of the picture quality. The Chipset is considered the brain of the
phone. Manufacturers of most of the cheap smart phones in Nigeria would
never talk about the chipset. Internal Memory: (RAM) is also a vital
performance indicator. Buyers need to look at the internal memory of the
phone before buying. Anything less than 1gb RAM may not function well
as a smartphone . "A truly smartphone should serve far beyond being a
mere social media messaging and gaming. The Redmi 2 and Mi2 is truly a
smart phone in both price and functionality"
About MIA Group
After having represented key technology brands in
Africa for over a decade, MIA Group was purposefully established by its
principals to bring high-end, but keenly-priced, personal mobile
technology within reach of most Africans, realising that affordable
smartphones and associated accessories and services are a key driver for
both personal wealth and well being as well as economic growth on the
continent
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