Dubai,
U.A.E - December 2015 – Emirates has launched an Arabic version of its
popular mobile site, allowing customers in the Middle East and North
Africa to book flights, check-in online, change or upgrade their flights
and receive their boarding pass. It will also allow them to download
Apple Passbook boarding passes to their smartphone.
The
Arabic mobile platform has been rolled out simultaneously across 15
countries in the Middle East and North Africa including the UAE,
Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia,
Egypt, Morocco and Sudan, among others.
Sheikh
Majid Al Mualla, Divisional Senior Vice President, Commercial
Operations Centre for Emirates said: “Mobile device penetration in the
Middle East and North Africa is steadily growing and we have been seeing
strong usage on emirates.com from the UAE, Saudi Arabia, Qatar, Kuwait, Egypt and Lebanon. In fact, almost two million people access emirates.com
from those countries each month, and almost half of them access our
site through their mobile devices. We saw a clear need for an Arabic
mobile site which would allow us to significantly improve the customer
experience.”
In
addition to its newly launched Arabic mobile site, Emirates also has
mobile sites in English, Spanish, French, German, Japanese, Russian,
Chinese and Turkish. By the end of this year, the airline plans to roll
out mobile sites enabled in Greek, Italian, Korean, Polish and
Taiwanese. Amongst other features, customers using the Emirates mobile
site in any language can: book flights, check in online, upgrade their
class of travel, manage their travel bookings, as well as view and
download their boarding passes.
Emirates
continues to be a leader in enhancing the mobile experience for its
customers. Earlier this year, after the overwhelming popularity of the
Emirates App for iPhone, the airline extended its mobile App for the
Android platform to serve its customers who use Android enabled devices –
a move which helped pave the way for innovation on other devices that
use the platform.
Emirates
was also the first airline in the Middle East to launch an App for
Apple Watch in April, enabling customers from around the globe will be
able to enjoy the smart features and sleek interface of the Emirates app
for Apple Watch, designed to complement the Emirates iPhone app
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