Redmi 2 and Mi 4 available from the
second week of November
Lagos, 11
November 2015 - MIA Group today announced that it is launching two
of Xiaomi’s iconic smartphones in Nigeria, which will be made available on
e-commerce website Jumia, its exclusive online partner for the launch.
Valued at $45
billion, Xiaomi has now positioned itself among the smartphone giants of this
world, becoming the world’s fifth-largest smartphone maker in just five years.
It creates high- quality smartphones with remarkable software at amazing
prices.
MIA Group and
Jumia well intend to take Nigerian consumers by storm in this market of immense
opportunities: 30% of the 140 million phone subscribers in Nigeria own a
smartphone, and smartphone sales for 2015 are expected to reach 12 million.
Jeremy Doutte,
CEO of Jumia Africa, expressed his enthusiasm regarding the partnership: “We
have seen such a strong appetite for quality smartphones in Nigeria that we
look very much forward to providing consumers with more high-end smartphone
options at incredible prices”.
Redmi 2 and Mi 4
will be introduced in the second week of November 2015 to Nigerian consumers
through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000
respectively.
Tech fans and
connoisseurs will surely appreciate Redmi 2 for its fully laminated 4.7-inch HD
screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s
flagship phone, Mi 4, has a gorgeous design with a precisely engineered
stainless steel frame. It comes with a 5” IPS Full HD display that is
incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a
front-facing 8MP camera for great selfies. With its excellent price- quality
ratio, Mi 4 will surely appeal to users in Nigeria.
RJ van Spaandonk,
President of MIA Group, the distribution group for Xiaomi in Africa stated: “We
see Nigeria as a key country for smartphone growth and we are excited to be
partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality
smartphones at amazing prices.”
Jumia’s upcoming Black
Friday on Friday the 27th of November, soon after Xiaomi’s launch on the e-commerce
website, will very likely give the brand a tremendous head start in the game.
About MIA Group
After having
represented key technology brands in Africa for over a decade, MIA Group was
purposefully established by its principals to bring high-end, but
keenly-priced, personal mobile technology within reach of most Africans,
realising that affordable smartphones and associated accessories and services
are a key driver for both personal wealth and wellbeing as well as economic
growth on the continent.
About Jumia
Jumia is Africa’s
leading online shopping destination. Customers across the continent can shop
amongst the widest assortment of high quality products at affordable prices –
offering everything from fashion, consumer electronics, home appliances to
beauty products. Jumia was the first African company to win an award at the
World Retail Awards in 2013 in Paris as the “Best New Retail Launch” of the
year.
No comments:
Post a Comment